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Managing health for young adults

Active Minds is at the forefront of mental health advocacy and education, aiming to change the conversation about mental health among young adults. By developing and supporting chapters on college campuses and high schools, and hosting events and campaigns that promote awareness and education, they seek to reach young adults where they are and foster a community of support.

active minds matthew newell

Strategic insight and impact

Understanding Active Minds’ goal to connect with mental health and education professionals on LinkedIn, we launched a targeted advertising campaign featuring a mix of dynamic images and engaging video content. This approach was designed to highlight the importance of mental health awareness and the resources they provide to professionals.

The campaign targeted educators and professionals within the mental and behavioral health field on LinkedIn, leveraging the platform’s powerful targeting tools to ensure maximum reach and engagement. The focused content not only raised awareness but also significantly increased registrations for their educational programs and webinars.

By tapping into the professional network on LinkedIn, we helped Active Minds extend their reach and impact, effectively driving program sign-ups and fostering a larger community of mental health advocates and educators.

Success tactics

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SEO

Ad promoting school mental health programs on mobile screen.

LinkedIn Advertising

Challenge the norm

With a focus on your success, our unique marketing and advertising strategies break from tradition to deliver enhanced results.

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Senior Marketing Manager, Active Minds

Matthew Newell

"I want to emphasize, they're really good with process. There's not a lot of surprises. It's great, steady communication. They hear what you need, and they deliver what they promise. It's a great experience.”

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