Overcoming digital hurdles
The Becoming Counseling and Wellness, a distinguished mental health organization known for its community of dedicated practitioners, faced a common hurdle despite its established reputation. Competing in the behavioral health sector, they struggled with an underperforming website in Google's organic search and previous ineffective paid ad campaigns.
Strategic insight and impact
Understanding the need for a tailored digital strategy, our agency embarked on crafting a comprehensive content plan. We centered this strategy around The Becoming Counseling and Wellness' core practice areas — those that not only resonated with their therapists' passions but also proved to be the most profitable.
Integral to this approach was the production of engaging video content, featuring therapists discussing their client work. This content was designed for versatility, finding a home on their website, social media platforms, and YouTube channel.
The implementation of our strategic content and pay-per-click campaigns marked a turning point for The Becoming Counseling and Wellness.
Their website saw a notable increase in organic traffic, a direct result of our written content that aligned with what potential clients were searching for. The PPC campaign amplified their presence, securing top positions in Google searches and significantly enhancing their visibility within the community.
These efforts collectively led to more leads, providing a boost to The Becoming Counseling and Wellness’ bottom line. Our work with The Becoming Counseling and Wellness not only elevated their digital presence but also reinforced their standing as a leader in mental health services, demonstrating the power of a well-conceived content strategy paired with targeted advertising.
Challenge the norm
With a focus on your success, our unique marketing and advertising strategies break from tradition to deliver enhanced results.
The Becoming Counseling and Wellness
Diana Kirby
“By working with Forward Push, we significantly increased our patient intake and extended our support to more individuals in need. For any behavioral health organization aiming to deepen its marketing and advertising efforts with genuine care and expertise, I whole heartedly recommend Forward Push.”
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