Posts by Marc Apple

Creating and sharing content online offers therapists and mental health professionals a way to meaningfully connect with clients and potential clients while reaching a wider audience and growing their online presence.

Effective medical websites include clean design, local SEO, professional images, clear service listings, and compliance with privacy laws. Building trust through patient reviews, an informative blog, and ADA accessibility also plays a critical role in attracting and retaining patients.

Streaming dominates TV viewing, offering businesses, especially in healthcare, a prime marketing channel through OTT advertising. Successful OTT campaigns have significantly increased client traffic, leveraging the flexibility of digital ads to engage viewers anytime, anywhere, without geographic or scheduling limits.

Nielsen finds 80% of adults use streaming, making OTT ads vital for targeted marketing, like a medspa campaign that boosted web traffic by 424%.

Leveraging data in healthcare digital marketing significantly enhances campaign effectiveness, directly targeting ideal patients and optimizing ad spend for higher ROAS.

Social media influences 41% of healthcare choices, offering providers a key opportunity for growth by building communities, sharing valuable content, and engaging with audiences.

SEO is key for healthcare businesses to be found by potential patients online. Prioritizing local SEO enhances visibility in community searches.

With 71% of patients consulting online reviews when choosing healthcare providers, managing a medical practice’s online presence and actively engaging with reviews on platforms like Google My Business is essential.

A patient-friendly medical practice website must offer easy navigation, clean design, and mobile-friendly features to cater to all demographics.